Ride the "neigh"

The only store that Embrie will mention by name is HyVee. Why? There is a "neigh" just as you walk in the door. You know, the whole stick in a quarter and ride a little electronic horse while music plays. Except at HyVee, you don't stick in a quarter. You get a token from the clerk when you check out. Where were those perks when I was a kid? And other reasons to go to HyVee - the car carts (Embrie sits and drives the cart while I shop), a free cookie from the bakery, and a free slice of cheese from the deli. Again, where were these perks when I was little?!